Industries we serve
At a glance
Shipsy operates across 9 industry verticals. Each has a distinct logistics problem, a typical agent deployment, and a different buyer persona. This page is your cheat sheet for speaking the customer’s language.
Industry overview
| Industry | Core logistics problem | Typical first agent | Reference customer |
|---|---|---|---|
| LSP B2C | Last-mile delivery at scale — CX volume, failed deliveries, address quality | WISMO + Address Intelligence | MOVIN, DPD Polska |
| LSP B2B / Freight | Freight quotation, carrier management, cross-border complexity | RFQ / Freight Quotation | Aramex |
| CPG / FMCG | Distribution to thousands of retail points, route optimization, returns | Control Tower + Route Optimization | pladis Global (pipeline) |
| Retail | Omnichannel fulfillment, same-day delivery, returns processing | Delivery Optimization + WISMO | H&M, Apollo Pharmacy |
| On-demand | Real-time dispatch, hyper-local delivery, surge management | Dispatch Optimization + WISMO | — |
| Pharmacy | Cold chain compliance, prescription verification, time-sensitive delivery | Delivery Optimization | Apollo Pharmacy |
| Banking | Physical card/document delivery, identity verification, SLA tracking | Clara (CX) + Maya (control tower) | BDO Unibank |
| Postal | National mail network, address standardization, volume peaks | Address Intelligence | Qatar Post, Posti (pipeline) |
| Ports & Terminals | Container operations, customs clearance, demurrage, dock scheduling | Appointment + Customs + Demurrage | Adani Ports, Carrix (pipeline) |
LSP B2C
Buyer persona: VP of Operations, Head of Customer Experience
Pain points:
- WISMO queries consume 30-50% of CX capacity
- Failed first deliveries (bad addresses) cost USD 5-15 per reattempt
- Customer satisfaction drops with every missed delivery window
Typical deployment: WISMO agent first (highest ROI per engineering hour), then Address Intelligence, then Control Tower.
Sales guide: B2C LSP Sales Guidebook — includes elevator pitch, objection handling, ROI model, and 38 use cases.
Decks: LSP B2C AgentFleet — Detailed Use Cases (22 slides)
LSP B2B / Freight
Buyer persona: Head of Freight, Commercial Director
Pain points:
- RFQ response time determines win rate — slow quotes lose deals
- Margin management across thousands of rate combinations
- Cross-border complexity (Incoterms, customs, multi-modal)
Typical deployment: RFQ/Freight Quotation agent, then Driver Attendance, then Agent Marketplace model.
Reference: Aramex case study — full agent marketplace deployment.
CPG / FMCG
Buyer persona: Supply Chain Director, Distribution Head
Pain points:
- Thousands of distribution points with varying demand
- High return rates on perishables
- Route optimization for multi-stop, multi-vehicle fleets
Typical deployment: Control Tower for exception management, Route Optimization engine, then CX agents for retailer communication.
Decks: CPG AgentFleet — Detailed Use Cases (22 slides)
Banking
Buyer persona: Head of Operations, Card Services Director
Pain points:
- Physical card delivery with identity verification requirements
- High CX volume for card delivery tracking
- SLA compliance with regulatory implications
Typical deployment: Clara (CX — card delivery queries), Maya (control tower — SLA monitoring), Vera (dispute resolution), Nexa (COD/reconciliation).
Reference: BDO case study — the most comprehensive multi-agent deployment.
Ports & Terminals
Buyer persona: CTO, Port Operations Director
Pain points:
- Demurrage charges (USD 100-500+/container/day)
- Customs clearance delays ripple into container dwell time
- Dock scheduling conflicts and truck queue management
Typical deployment: Appointment Scheduling (dock slots), Customs agent (document validation), Demurrage Prevention (proactive alerts).
Reference: Adani Ports case study, Carrix case study.
Sources
- All decks & videos (master catalogue)
- B2C LSP Sales Guidebook
- CPG AgentFleet Use Cases
- LSP B2C AgentFleet Use Cases
Changelog
- 26 May 2026: Full content with 9 industry verticals, buyer personas, typical deployments, and deck links.